Sure, this is a super cute (and dare I say Scandinavian-inspired?) bear blanket for kids, perfect for cozying up to an expert marshmallow-roasting lesson by the fire. But the hidden surprise? This sweet baby blanket is a secret heirloom with a  hidden message printed on the reverse: customized to your heart’s content.

Parsons School of Design grad Roxy Marj not only hand-paints each blanket, but will add a personalized, painted message onto the belly of the beast – to the belly of your favorite beast. Grr indeed.

Purchase for $125 at Romawinkel on Etsy!

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